The information applies to teaching crafts in general, not just crochet, though specific examples (such as some of the resources) apply to crochet.
The book is organized into 5 sections: Getting Started, The Business Side of Things, Marketing, Prepping for Class, and Resources.
In Getting Started, Marie offers practical advice, with an emphasis on guiding the reader to explore why they want to teach, what sorts of students they expect and want to teach, and so on.
The chapter on business aspects includes consideration on pricing and other policies, as well as a few notes on business organization and taxes.
The Marketing chapter looks at a plethora of options, from on line to contacting reporters.
Prepping for Class addresses both in person and on line classes.
Resources offers links to everything from small business sites to professional crochet links.
If you’re just getting started, this book is a good place to begin (and the resources section points you to sites to further explore or research topics in more depth). If you’ve been teaching for a short period of time, or intermittently, this book can help you fine tune different aspects of your business.
About Marie: Marie Segares is a crochet and knitting teacher, designer, blogger, and podcaster. She hosts the Creative Yarn Entrepreneur Show, the podcast where you can find great ideas for launching, managing, and evolving your yarn-related business, and shares her patterns, tips, and projects on the Underground Crafter blog. Since she began teaching crochet part time in 2008, she has taught hundreds of beginners to crochet and helped even more improve their skills. Marie is a professional member of, and volunteer blogger for, the Crochet Guild of America, a designer/teacher member of The Knitting Guild Association, and an affiliate member of The National NeedleArts Association. Marie is a graduate of Barnard College and earned master’s degrees from Columbia University Mailman School of Public Health and New York University Stern School of Business. She lives in New York City.